In a highly specialized market, we support marketing activities in line with the voice of the field.
How should we promote our own products? This is a challenge which we cannot avoid for any product. However, sales in defense and crisis management market are entirely different from other area.
Our marketing support service ranges from design of catalogue and poster to operation of exhibition booth. This is the service that only we can provide because we know the field.
Product development support
We provide advice to help you in various concerns about product development such as how your company’s technology can be utilized for defense and disaster prevention.
Production
Crisis Intelligence provides support for the development of websites, posters, catalogs, brochures, and other printed materials as well as a design of the booth at the exhibition. One-stop-service such as support for design of all productions are also available.
Exhibition support
The products we can manage ranges from small to big. No matter how large or small your request and exhibition is, we can provide our support service. There is a service to support for all including dispatch of our staff, preparation of exhibitions and venue set up
The things which only we can achieve with our own lists and overseas connections
Most frequent request in marketing support service is sales to overseas. How to sell your own products at the overseas exhibition deeply involves the success and failure of your business. Failures which many Japanese companies’ experiences were promotion of products. At overseas exhibitions, promotion using posters is mainstream. It is characterized by the fact that there are many posters which give the impression that this is a product to fly, or this is a product to monitor something. Showing that this is something to view with or this is something to shoot with, firstly attracts people’s attention. Then people who need a product to shoot with will see if they can receive an explanation and people who need a product to view with will think they want to see it in practice.
We know these facts so we understand what kind of promotional items should be created and how they should make an appeal to overseas businesspeople. This is our strength. We also know what kind of people will see the promotion if it is done in what kind of places including not only posters but also overseas advertising media and military related websites. So, please let us help you. We are recently providing advice to people from overseas defense industry who would like to promote sales in Japan. They only know overseas market, so we have a role to tell them the characteristic of Japanese market.